Optidge’s Five-Point Check will uncover the gaps and set you up for real success.
Optidge’s Five-Point Check will uncover the gaps and set you up for real success.
With 73 years of collective experience and passion, we blend strategic insights with hands-on execution to deliver actual results. Optidge defines success as a partnership; as such, we thrive on collaboration, transparent communication, and mutual trust.
When you partner with Optidge, we begin with a detailed discovery session to understand your business, goals, and unique selling points. We take the time to ask insightful questions and align on a strategy tailored to your needs. Plus, we like to keep things fun, so you’ll get to know our team and the expert strategist assigned to your account!
At Optidge, we deliver the right message to the right audience by rejecting one-size-fits-all campaigns. We carefully segment your audience based on their stage in the funnel, crafting messaging that resonates with both new prospects and returning customers. Backed by thorough market research and detailed customer personas, we build targeted audiences to ensure your ads reach the right people, driving maximum impact.
Creative is key to success! At Optidge, we develop high-performing, optimized creative for your paid social campaigns. Our team produces top-quality graphics, animations, videos, and more, even coordinating product photo shoots and UGC videos. After our initial Creative Brief, you'll review mockups and provide feedback, ensuring the final assets align perfectly with your brand before launch.
No more guesswork. Our team ensures that all tracking mechanisms—whether it’s pixels, API integrations, or conversion events—are fully implemented so you can confidently track the performance of every ad. From leads to purchases, you’ll know exactly how your campaigns are driving results, all with as much or as little involvement from you as you prefer.
Our custom reports are tailored to your KPIs and business goals. With 24/7 access to live dashboards, you’ll see real-time campaign data anytime. We also work with you to schedule meetings at your preferred cadence to walk you through the numbers, explain industry benchmarks, and offer actionable recommendations to boost performance.
We believe in being ahead of the curve, not just reacting to it. At Optidge, we continuously monitor your campaigns, making data-driven adjustments to ensure your ads are performing at their peak. Our proactive approach means we’re always testing, tweaking, and improving to deliver impactful results that move the needle for your business.
We begin with a data-driven strategy and scale as your business grows. Once we achieve your target ROAS or CPL, we work with you to expand strategically. Our goal is to help you scale sustainably—whether it’s for your next campaign or long-term growth.
Introducing Joe, Grace, Juanita, Marie, Govind, and Lady—Optidge’s dedicated paid social experts. With a focus on research, optimization, and cutting-edge strategies, they’re dedicated to driving results that elevate our clients to new heights!
With seven years of experience, Joe is a paid social expert who knows Meta inside and out, down to the tiniest detail. He combines his deep knowledge of B2C strategies and brand development to consistently deliver top-performing campaigns. Joe excels in creating data-driven, results-focused strategies that drive growth for his clients.
When he's not optimizing campaigns, you can find him perfecting his golf swing, savoring a glass of wine, or cheering on the Green Bay Packers.
Grace is our go-to for crafting ads that stop the scroll and deliver results. With a passion for innovation and creativity, she blends strategic insights with fresh, out-of-the-box ideas to create high-performing campaigns across social platforms. Known for her ability to engage audiences and maximize ROI, Grace’s work consistently stands out in both creativity and effectiveness.
When she’s not crafting standout campaigns, you’ll find her enjoying cheesy movies, staying up-to-date with the latest in tech and AI, or spending time with her two energetic Labrador Retrievers.
Juanita is a film enthusiast who infuses her passion for storytelling into paid social. With a unique blend of data-driven insights and eye-catching design, she crafts innovative campaigns that resonate with audiences. A dedicated creative marketing specialist, she focuses on delivering impactful results for Optidge's clients and excels at creating compelling ads that sell. When she’s not strategizing, you can catch her diving into the latest movie releases.
Known among her co-workers as a “data mind reader,” Marie combines precision and strategic thinking in her role as a paid social analyst. With an uncanny ability to utilize her analytical skills and problem-solving abilities, she closely monitors campaign performance, reports on insights, and strategizes optimization opportunities for our paid social campaigns. Living in beautiful Argentina, Marie adores her two sons and is always planning her next travel adventure. Her knack for diving into analytics and extracting actionable insights makes her a key player in driving client success.
Lady is a rock-climbing adventurer who brings the same fearless energy to her creative work. Based in Colombia, she’s a design whiz with a passion for creating visually stunning ads that pop off the screen. Whether it’s digital design, editorials, or collages, Lady’s creativity knows no bounds, and she’s always adding new skills to her repertoire.
STOP GUESSING. START GROWING!
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Let’s take your growth to the next level. At Optidge, we focus on driving real results, whether it’s increasing sales, generating leads, or boosting conversions. Learn how our targeted strategies can help you achieve peak performance and grow your revenue.
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